#IamPeaceAmbassador Project
Project Rationale
In Spring 2014 after listening to more tragic events on the news I wondered what we could do as individuals
to foster harmony and peace in our world, especially on the centenary anniversary of WW1 In 2014.
We sell and produce custom designed 24 Karat Gold bars in various sizes for investment, gifts and corporates.
In May we had a meeting with our refinery to discuss future cards and I mentioned my idea for a Peace Card and my vision for the card, they also liked the idea. Due to other commitments, at that point we decided it would be a future project and we would raise funds for charity from the sales.
In January 2015, confronted with the horrific murders in France, the in-rest and other brutal murders around the globe. We also witnessed people of different cultures and religions joining together peacefully in Paris, which stirred up strong emotions of a more positive kind. At that point I realized that our Peace card needed to be developed straight away but also we needed to get to the hearts of people and encourage them to not just purchase an attractive investment bar but to take on board the meaning, keep it in their wallet and remember how small gestures by each of us can make a difference. I also had some songs that I wanted to put together with the card , the main song that came into my head in the beginning was “Let there be Peace on Earth and let it begin with Me” – certainly words to live by. The philanthropist in me believe we can run our business and also try to do some good in the world. My husband Marcel and I came up with the idea of a Peace Campaign tour of the 50 United States as well as some other countries, on all continents, to discourage bullying and promote peace as individual people, in a non-political way and without bias to any religion but to embrace each and every person as a fellow human being to create Ambassadors for Peace.
#IamPeaceAmbassador - Our project was born!
to foster harmony and peace in our world, especially on the centenary anniversary of WW1 In 2014.
We sell and produce custom designed 24 Karat Gold bars in various sizes for investment, gifts and corporates.
In May we had a meeting with our refinery to discuss future cards and I mentioned my idea for a Peace Card and my vision for the card, they also liked the idea. Due to other commitments, at that point we decided it would be a future project and we would raise funds for charity from the sales.
In January 2015, confronted with the horrific murders in France, the in-rest and other brutal murders around the globe. We also witnessed people of different cultures and religions joining together peacefully in Paris, which stirred up strong emotions of a more positive kind. At that point I realized that our Peace card needed to be developed straight away but also we needed to get to the hearts of people and encourage them to not just purchase an attractive investment bar but to take on board the meaning, keep it in their wallet and remember how small gestures by each of us can make a difference. I also had some songs that I wanted to put together with the card , the main song that came into my head in the beginning was “Let there be Peace on Earth and let it begin with Me” – certainly words to live by. The philanthropist in me believe we can run our business and also try to do some good in the world. My husband Marcel and I came up with the idea of a Peace Campaign tour of the 50 United States as well as some other countries, on all continents, to discourage bullying and promote peace as individual people, in a non-political way and without bias to any religion but to embrace each and every person as a fellow human being to create Ambassadors for Peace.
#IamPeaceAmbassador - Our project was born!
Project Description
Sell our Peace gold bars and other memorabilia products around the world and contribute a portion from every sale to Peace charities around the globe, depending on what countries the cards are sold. We would like to make the contribution fair and relevant to the purchases in each country.
The creation of a downloadable ‘feel good’ Peace album in conjunction with Apple and other sponsors / artists.
Also, we are discussing a World Peace concert for the future.
When we hit the roads of the USA we intend traveling in a “smart” RV and utilizing the most current technology and being an “attention grabber” with our sponsors and partners logos on the vehicle! Embark on a USA tour visiting several cities in each state to promote peace, tolerance and foster good relations. We would like to engage with and visit schools, churches and other places of worship. We envisage the tour would last around 1 -2 years. Some travel overseas will also be necessary to promote the cause in other countries/continents. We would also like to highlight and promote “good news” stories we discover along our journey. The ultimate aim is to create ambassadors of peace – promoted by the hashtag #IamPeaceAmbassador
Working with our partners and sponsors, promote the campaign via the project’s website and social media, using various platforms and blogs to keep in touch with our supporters while also bringing value and publicity to our sponsors who we envisage will benefit from extra business and will be promoted as our #IamPeaceAmbassadorPartners
The creation of a downloadable ‘feel good’ Peace album in conjunction with Apple and other sponsors / artists.
Also, we are discussing a World Peace concert for the future.
When we hit the roads of the USA we intend traveling in a “smart” RV and utilizing the most current technology and being an “attention grabber” with our sponsors and partners logos on the vehicle! Embark on a USA tour visiting several cities in each state to promote peace, tolerance and foster good relations. We would like to engage with and visit schools, churches and other places of worship. We envisage the tour would last around 1 -2 years. Some travel overseas will also be necessary to promote the cause in other countries/continents. We would also like to highlight and promote “good news” stories we discover along our journey. The ultimate aim is to create ambassadors of peace – promoted by the hashtag #IamPeaceAmbassador
Working with our partners and sponsors, promote the campaign via the project’s website and social media, using various platforms and blogs to keep in touch with our supporters while also bringing value and publicity to our sponsors who we envisage will benefit from extra business and will be promoted as our #IamPeaceAmbassadorPartners
#IamPeaceAmbassador
1 Gram 24 Karat 999.9 Gold Bar Peace Card
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The peace card depicts 2 Doves of Peace with one carrying an Olive branch over a field of poppies or
“remembrance day” flowers. Morning is breaking and the light shines up onto the Doves
“remembrance day” flowers. Morning is breaking and the light shines up onto the Doves
Project Scope
We would like to sell Peace Ambassador cards worldwide – we will create the cards with gold and silver bars. Also plastic with no precious metal and a downloadable graphic in order to make it affordable and inclusive to all. There are currently new products in the pipeline!
We want people to embrace each others cultures and differences and learn more and therefore understand that people are different but we can all live together in peace, harmony and respect. We aim to encourage people to link together and learn a little about other languages via schools, clubs or independently. They can travel virtually on-line to view other countries and how people live.
The purpose of this campaign is very simple – We all want peace and to feel our children can grow up safe in a world of love and free from battle, hate, prejudice and bullying. We aim to donate proceeds from product sales to worthwhile charities that foster peace and harmony or help those who have suffered due to any hate campaign or victims of atrocity.
2014 was the 100th anniversary of the start of World War 1. We attended a commemorative event while in the UK.
The war ended in 1918 which will be more of a reason to celebrate, however, it would be more meaningful if as many people as possible committed to foster peace and goodwill in the world.
We will work with our sponsors, partners, churches and religious organizations, schools, affiliates, chambers of commerce, the media and any other relevant parties to help us achieve our goals. We will be engaging with stores on shopping malls to sell our cards and promoting technology to help them sell. We anticipate bringing on more partners along the journey as the project gains momentum on our tour.
We want people to embrace each others cultures and differences and learn more and therefore understand that people are different but we can all live together in peace, harmony and respect. We aim to encourage people to link together and learn a little about other languages via schools, clubs or independently. They can travel virtually on-line to view other countries and how people live.
The purpose of this campaign is very simple – We all want peace and to feel our children can grow up safe in a world of love and free from battle, hate, prejudice and bullying. We aim to donate proceeds from product sales to worthwhile charities that foster peace and harmony or help those who have suffered due to any hate campaign or victims of atrocity.
2014 was the 100th anniversary of the start of World War 1. We attended a commemorative event while in the UK.
The war ended in 1918 which will be more of a reason to celebrate, however, it would be more meaningful if as many people as possible committed to foster peace and goodwill in the world.
We will work with our sponsors, partners, churches and religious organizations, schools, affiliates, chambers of commerce, the media and any other relevant parties to help us achieve our goals. We will be engaging with stores on shopping malls to sell our cards and promoting technology to help them sell. We anticipate bringing on more partners along the journey as the project gains momentum on our tour.
Objectives
In 2015 because of the coming USA elections, we made changes in our plan. We decided to start to travel in the fall of 2016. Asia was our first destination. Over a period of 6 months, we have experienced life in countries that have been savaged by wars such as Vietnam and Cambodia. Our plan is to make our USA RV tour after we finish in Asia. We would like to commence the tour from 2019 - 2020. (Our RV trip was postponed due Covid-19)
To work with main sponsors who will provide an RV and also Apple to help with the technology in order to make the RV “smart” for living and business.
We are discussing various sponsorship opportunities with companies who have synergies with the project and can contribute in some way to help us make this campaign a success by way of sponsoring and selling the peace Cards. Sponsors and partners will be highlighted on the website, ranked according to the value of support, and also on the RV. We will also promote products and services on our journey and via media interviews etc. We want our sponsors and partners to benefit from the exposure in being linked to this great cause as well as a potential increase in business and awareness of their brand or products.
In addition to our project goals we would also like to promote the Peace campaign with an entry in the Guinness Book of Records for the most people singing a song of peace simultaneously, linking with schools and various places of worship to make it happen. We feel that this potential once in a lifetime event will unite and bring together people of all ages and walks of life to achieve a common goal while having fun!
To work with main sponsors who will provide an RV and also Apple to help with the technology in order to make the RV “smart” for living and business.
We are discussing various sponsorship opportunities with companies who have synergies with the project and can contribute in some way to help us make this campaign a success by way of sponsoring and selling the peace Cards. Sponsors and partners will be highlighted on the website, ranked according to the value of support, and also on the RV. We will also promote products and services on our journey and via media interviews etc. We want our sponsors and partners to benefit from the exposure in being linked to this great cause as well as a potential increase in business and awareness of their brand or products.
In addition to our project goals we would also like to promote the Peace campaign with an entry in the Guinness Book of Records for the most people singing a song of peace simultaneously, linking with schools and various places of worship to make it happen. We feel that this potential once in a lifetime event will unite and bring together people of all ages and walks of life to achieve a common goal while having fun!
Deliverables
We will travel all 50 USA states and other countries on all continents to raise awareness and promote the Peace cause, encouraging all – from young to old - to become #PeaceAmbassadors
We would like to raise money from the sale of the Peace cards and other products on our tour.
Achieve a “Guinness World Record” for the biggest group singing in harmony.
Compile a “Peace Album” and possibly a follow-up Peace Concert.
Promote our sponsors and partners per individual agreements and through our social marketing and publicity events. Sponsors will be highlighted on the website depending on the level of sponsorship.
We would like to raise money from the sale of the Peace cards and other products on our tour.
Achieve a “Guinness World Record” for the biggest group singing in harmony.
Compile a “Peace Album” and possibly a follow-up Peace Concert.
Promote our sponsors and partners per individual agreements and through our social marketing and publicity events. Sponsors will be highlighted on the website depending on the level of sponsorship.
Success Factors
Raising awareness - help to empower people and strengthen their awareness of their own potential power to make a difference by becoming a Peace Ambassador to improve their lives and make their communities a better place. Use of the hashtag #IamPeaceAmbassador
Create viral marketing via social media as well as publicity through news channels media and our partners. Engaging with and visiting schools to nurture children and create a desire to live in a world of peace and tolerance from a young age with compassion, no bullying or unnecessary unkindness to those who are different by way of race, color, religion etc.
Successful engagement with companies, individuals, philanthropists and organizations who will help via sponsorship and by being an advocate for the #IamPeaceAmbassador cause for which they will achieve benefits by creating a shared value and embracing Corporate Social Responsibility objectives by becoming an #IamPeaceAmbassadorPartner
Create viral marketing via social media as well as publicity through news channels media and our partners. Engaging with and visiting schools to nurture children and create a desire to live in a world of peace and tolerance from a young age with compassion, no bullying or unnecessary unkindness to those who are different by way of race, color, religion etc.
Successful engagement with companies, individuals, philanthropists and organizations who will help via sponsorship and by being an advocate for the #IamPeaceAmbassador cause for which they will achieve benefits by creating a shared value and embracing Corporate Social Responsibility objectives by becoming an #IamPeaceAmbassadorPartner
Helen & Marcel would like to thank you for your time!
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We look forward to achieving our objectives and making a difference, together
#IamPeaceAmbassadorPartner
If you are a company or individual who would like sponsorship
information please contact us and we will get back to you.
